A Private Label brand in the home improvement space that had launched a product but was stuck spending heavily on ads without the organic sales to show for it.

In the months following launch, ACoS repeatedly spiked above 55% (peaking at 62.8%), and the account was posting negative profit margins in four separate months (as low as -12.2%) even as ad spend kept climbing. Organic order volume was flat at under 75 orders/month, meaning the listing was almost entirely dependent on paid traffic.

Our team restructured the campaign architecture to separate discovery (auto/broad) spend from harvested exact-match performers, aggressively pruned wasted spend through negative keyword targeting, and shifted budget toward the search terms already converting at the lowest CPA. As ranked keywords started holding organic position, we methodically pulled back bids on the terms that had “graduated” to organic, redirecting that budget to new keyword discovery.

Over the following four months, we cut ACoS from a peak of 62% down to 27%, grew monthly organic orders more than 20x (from ~75 to over 1,500), and turned a -12% loss margin into a consistent 17-18% profit margin for three straight months. Across its full sales history to date, the ASIN has generated $63,886 in total sales at a 2.62 ROAS and a +9.0% net profit margin — with PPC now contributing a $15,600+ profit rather than a drain on the account.